How To Capitalize On the New Consumer & Customer Trends

Length: 1 day

Target group: Management team members, marketing and sales leaders

Outcome The participants will feel confident to incorporate current trends into marketing and sales strategies and plans, to define milestones and critical success factors.


  • Brands differentiation based on brand fans
  • On-line and off-line alignment
  • Customer evaluations as key decision making criteria
  • Real-time Internet
  • Boom of Mobile communication
  • Augmented Reality and how to exploit it commercially
  • Pragmatism – tactical marketing / simple cheap products vs. discounts
  • New understanding of luxury
  • Increasing of quality and personification of customer service
  • Growth of sustainability and eco-marketing focus
  • Bonus: How to best use crisis as opportunity, principles for winning.

Languages: English or Czech

Tailor made or general trainings to address your needs

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Inspired & satisfied partners

Jana is a person going directly to results. She likes to measure outcomes of her work. She has very high emotional intelligence.

Jaroslav Rasa Owner ABRA Software